Creating and Communicating the Value Proposition (Micro Course Series)


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A value proposition is a commitment you make to a targeted customer to make them more successful as a result of utilizing your solution. It is the value that your solution brings to a specific customer within a specific account. Typically, value propositions need to be specific to the customer organization as well as to the individual with whom you are meeting.

In this series of 3 micro courses (built in Articulate Rise 360), we’ll show you the importance of a value proposition and how to create it and target it for each customer.

Learning Objectives

Upon completion of this series, you will be able to:

  • Know the difference between a value statement and a value proposition
  • Present your company’s products and capabilities in a way that enhances the customer’s value
  • Create a value proposition for a customer organization
  • Create a value proposition for a person in the customer organization
  • Present a value proposition that creates an incentive for a customer to do business with you

Source File Format

Articulate Rise 360

Course Features

3 Micro Courses


Responsive Design

Resource Attachments


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